Damsel in Defense

Brookings Entrepreneur Name: Cassie Ridgeway

Business description:

Damsel’s mission is to equip, empower and educate women to protect themselves and their families.  I carry all different types of defense products for all comfort levels.  Pepper sprays, stun guns, and conceal carry purses are just a few items, along with auto tools, wallets, and key chain alarms.   We also have a great Safe Hearts line for families that gives parents the opportunity to empower their children to take ownership over their own hearts and bodies, raise their awareness, and give them the ability to protect themselves.

Why did you participate in the BEDC sponsored Pop-up Market? 

It was a great free event to not only promote my business, but to promote Brookings small business in general.

How did the BEDC Sponsored Pop-up Market impact your business? 

VERY HELPFUL!  I not only was able to get my name out there, but also gathered some GREAT ideas from the public regarding how to reach more people!

Business contact information:

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