Brookings Entrepreneur Name: Nathan Lax
Electronic Finish was created to enhance natural woodgrain furniture with technology. It was purely developed to increase convenience. To do this, pre-existing or built from scratch furniture is embedded with (but not limited to) outlets, USB port charging, light schemes, and even sound systems according to ones choosing.
Why did you participate in the BEDC sponsored Pop-up Market?
I chose to be a part of the Pop-up Market to get the community of Brookings input on what I was providing as a product. Also, I wanted to meet and network with other entrepreneurs and see what they were spending their time on to try to help them be a part of their success.
How did the BEDC sponsored Pop-up Market impact your business?
I feel that the Pop-up Market allowed me to connect more with the people of Brookings. It has taught me some things about what people are interested in. Finally, I feel that I was able to make some connections with people that I wouldn’t have been able to make on my own. This opened many new avenues of thought.